Sunday 5 March 2017

4 Major Behavioral Patterns That Affect Home Buying Decisions In India

Home is not just a brick and mortar structure where we come to sleep at night but a very special place where we create memories with our family and loved ones. For many, it is a dream to realize which they need to plan and save for years. Based on the requirements, background, and family, every home buyer in India has different traits differentiating them from other buyers. Let’s have a look at four major traits and behaviors seen in people planning to invest in Indian real estate .



The emotional buyers
Have you ever though why old age people refuse to relocate to a new city or location? It is the emotional attachment they have with the streets, neighborhood, landmarks and the place they have important years of their lives. This emotional attachment can be seen in native buyers looking for residential real estate projects in India. When looking for a new home, they prefer projects close to their localities so that they can stay close to their family and friends.

The agnostic buyers
Relocating to a new city or location has mixed emotions with some preconceived notions. For instance, we read different news about Delhi every day. So when a migrant buyer looks for a home in Delhi, the doubts and “tourist gaze” highly impact their buying decisions. No matter for how many hours a home buyer explore the property website, there will always be a doubt in their minds.

The sensible buyers
These buyers generally include career-oriented married couples with no kids. These people with dual income have a more practical approach to life. No responsibility and additional expenditure of kids allow them to think more about their own lifestyle. Luxury projects in India is flourishing basically due to this category only. They look for luxury residential projects in posh locations with easy access to all the amenities like hotels, spa, malls, multiplexes etc.

The judicious buyers
The retail investor is a completely different group. These people have different psyche and pay more attention to their individual traits like tastes, sensibilities, and preference of geographical areas. These retail investors looking for investment property in India are more sensitive to name and location than the return on investment.

Undoubtedly, home buying process in India is different for different people, but the basic requirements remain same. There are many dynamics that you can find on the best property sites in India. So buy a home wisely and let it tell your story and behavioral aspects.  




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